Brand Book

Nightmare Heights is a fictitious brand that was created as a fully immersive horror themed amusement park concept. The brand guide contains all the information a designer would need, including guidelines on logo usage, visual identity, tone, and environmental design applications. There are also examples of how the brand extends across attractions, merchandise, and spatial experiences throughout the park. Nightmare Heights is a fear driven entertainment destination focused on high intensity, story-based attractions. The park is designed for guests to move through a series of themed zones, each based on iconic horror franchises, allowing visitors to experience a wide range of terror filled scenarios all in one location.